Barbara Franta is a seasoned and versatile healthcare executive with a proven track record of success across patient care services, revenue cycle & financial management, and technology. As a forward-thinking leader, Barbara is deeply passionate about driving innovation and embracing the latest digital health and IT advancements to revolutionize the healthcare landscape. She has a strong focus on empowering individuals and fostering collaboration to deliver excellence in information systems and develop cutting-edge digital health solutions that enhance patient engagement and optimize healthcare outcomes.

Barbara's strategic vision extends beyond short-term goals, as she is committed to positioning healthcare systems for sustainable innovation and scalability in the face of ever-changing industry demands. With a people-centric approach, she believes in building winning teams that thrive on creativity and teamwork, leading to transformative solutions for the future of healthcare.