Uncertain economy makes growth challenging, requiring active and strategic choices from growth leaders. Companies with CEOs who place marketing central to growth strategy achieve twice the annual growth rate. Misalignment between CEOs and CMOs regarding marketing’s role and potential as well as metric measurements disrupt marketing’s impact. Defining the CMO’s role clearly, engaging in modern marketing and aligning on growth metrics helps stimulate growth.

The power of partnership: How the CEO–CMO relationship can drive outsize growth McKinsey & Company

In 2019, Seattle Children's pledged to combat systemic racism actively, leading to structural changes and increased diversity in the workforce. The hospital’s three-phase Health Equity and Anti-Racism Action Plan has delivered measurable improvements, with employee diversity up 6%, managerial diversity up 3%, executive diversity up 9%, and board diversity up 8%. Policies were examined and amended to address existing disparities, and the hospital pursued initiatives for equity in patient care outcomes. No-show rates at the Odessa Brown Children's Clinic reduced through more accessible reminder systems and responsive scheduling. Human resources altered procedures to ensure affected parties receive follow-up support after racially or ethnically insensitive incidents. Diverse perspectives were included in recruitment processes, and job descriptions were revised for inclusivity. Existing policies were audited to remove discriminatory practices. A publicly available dashboard tracks progress towards being an anti-racist organization and a 2022 workforce survey displayed a positive staff response to these efforts.

Addressing Racism Across an Organization Children's Hospitals Today

Design paramount in HIT (Health Information Technology) development and deployment. Design impacts healthcare delivery quality, clinical outcomes, user satisfaction, and financial performance. Assign strong facilitator and incorporate all stakeholders. Essential design areas include workflow optimization, user engagement and adoption, patient and family engagement, data accuracy and integrity, interoperability and integration, and security and privacy. Enhances efficiency and outcomes. StarBridge Advisors offers advice, leadership, experts and independent verification/validation services for HIT projects.

The Importance of Thoughtful Design in All Aspects of HIT Deployments Star Bridge Advisors

AI, encompassing technology like RPA and ML, can resolve business problems and should not be ignored by executives. Scripps Health's application of AI in patient inquiry response and physician-patient note taking has shown potential. AI integration can optimize revenue cycle management by generating accurate codes and invoices from patient records. Understanding the problem and choosing the appropriate AI solution, whether RPA, ML, or NLP, is critical for beneficial outcomes and ROI.

How AI is about to change healthcare | HFMA HFMA