Virtua Health has partnered with Exact Sciences to address the high incidence of colorectal cancer by launching the Cologuard campaign, which promotes less invasive screening options. Utilizing Epic’s CRM capabilities, Virtua identified eligible patients and reached out via MyChart notifications, subsequently mailing Cologuard kits to non-responders. This initiative successfully facilitated the submission of 2,000 kits from an initial 3,500 contacts, with around 300 positive results prompting further medical intervention. Consequently, the campaign has resulted in a 20% increase in colorectal cancer screenings among patients aged 45 to 49.

Virtua Health Boosts Colorectal Cancer Screenings with Innovative Cologuard Campaign LinkedIn

Pentera's "Scapegoat to Cyber GOAT" campaign aims to shift the perception of cybersecurity in professional sports by underscoring its significance as sports organizations manage sensitive data. The campaign features a humorous Super Bowl commercial that introduces Gary, a half-man, half-goat character representing the often-overlooked cybersecurity professionals. By redefining the acronym GOAT to honor these experts, Pentera encourages a proactive security approach through the Continuous Threat Exposure Management (CTEM) framework. The initiative also incorporates a multi-channel strategy, including gamified elements like an interactive scavenger hunt and a giveaway of a Tom Brady autographed helmet.

Pentera's Campaign Celebrates Cybersecurity Heroes in Sports Industry Forbes

Telehealth is facing challenges in billing practices, particularly in how it compensates medical expertise, according to Dong-Gil Ko from the University of Cincinnati. He criticizes the current time-based billing model for undervaluing skilled doctors who may provide efficient and accurate care compared to less experienced colleagues. Ko's research, published in the Journal of the American Medical Informatics Association, seeks to create a more equitable billing system that factors in both time and clinical expertise. Collaborating with UC Health professionals, he is developing a framework utilizing artificial intelligence and electronic health records that recognizes the worth of a physician’s knowledge. The existing Ohio billing code introduced in 2023 creates inequities by rewarding time spent rather than the quality of care provided.

Reforming Telehealth Billing: Valuing Expertise Over Time Spent EurekAlert

Wellstar MCG Health has introduced a Hospital at Home program, making it the first hospital in Georgia to provide this service. The initiative allows eligible patients, such as 92-year-old Dr. Sergio Bustos, to receive hospital-level care at home, promoting comfort and potentially improving recovery times. Patients admitted to the program are monitored using specialized equipment and receive virtual consultations, while healthcare professionals conduct regular home visits. The program aims to enhance health outcomes, particularly for elderly patients, by blending technology with traditional in-person care, offering families peace of mind during recovery.

Wellstar MCG Launches Pioneering Hospital at Home Program in Georgia PR Newswire