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February 3, 2026

Americans Embrace Cash-Based Care for Personalized, Accessible Medical Solutions

Forbes
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Contributed by: Kate Gamble
Summary
Americans are increasingly turning to cash-based healthcare models like direct primary care and concierge medicine as a response to dissatisfaction with traditional insurance-based systems. This trend, marked by an 83% growth in such practices over five years, allows for more personalized care and reduces administrative burdens for physicians, enabling them to focus on attentive services, including house calls and chronic condition management. The rising popularity of these models reflects systemic issues in access to healthcare, particularly in rural areas where physician shortages persist, and it underscores a broader demand for more immediate and cost-effective care options. As healthcare technology continues to evolve, professionals must consider how these models can shape future patient engagement and access strategies.

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