AI Advancement Is Pushing Healthcare Toward 'Segments of One,' Says AdventHealth CDO
MedCity News
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Contributed by: Kate Gamble
Summary
The rapid advancement of AI technology is transforming personalization in healthcare from broad population segments to individualized experiences, as discussed by David Oakley, chief digital officer at AdventHealth. Currently, healthcare systems primarily enhance the patient experience through digital interfaces like EHRs, but Oakley argues for a more comprehensive personalization engine that addresses emotional, social, and lifestyle factors alongside clinical needs. This shift has significant implications for healthcare professionals, as it highlights the necessity of customizing care to improve patient engagement and outcomes. Expanding personalization in this way could fundamentally change how patients interact with their healthcare providers, ultimately leading to more effective care.
