Show Notes

May 5, 2026: Pain is the number one reason patients access healthcare, yet objective pain data is virtually absent from claims systems and EHRs. Martha Lawrence, CEO and co-founder of AccendoWave, explores how her company is building benchmark databases that correlate brainwave activity with pain perception, addressing both the clinical and financial gaps that leave health systems exposed. They also dig into the changing vendor-to-health-system sales landscape, de-risking innovation adoption, and how emerging CMS models like TEAM are creating new urgency around pain data.

Originally aired on Flourish, This Week Health's leadership-focused podcast. Flourish has joined The 229 Project Podcast — bringing these conversations to a wider audience of healthcare IT leaders.

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Key Points:

• 03:56 Objective Pain Data
• 08:44 Selling Innovation Today
• 13:43 UCLA Innovation Engine
• 22:25 CMS Models And Pain
• 30:13 De Risk And Wrap Up

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