This Week Health
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June 29, 2025

Why Medicine Can't Be Run Like an Apple Genius Bar

33 Charts
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Contributed by: Kate Gamble
Summary
The concept of applying a Genius Bar-like model to healthcare oversimplifies the complex nature of medical problems and the patient experience. Most patient encounters involve intricate issues requiring thorough analysis and multiple visits, contrasting sharply with the quick, transactional service of a tech support bar. While some hospitals, like the Mayo Clinic, have made strides in creating structured solutions for complex cases, the true nature of healthcare necessitates time, trust, and personalized approaches. This underscores the importance for healthcare professionals to recognize the diverse needs of patients rather than adapting a one-size-fits-all model.

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