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What you need to know about the Texas data privacy law taking effect on July 1

July 1, 2024
Beginning July 1, 2024, the Texas Data Privacy and Security Act will enhance consumer control over their personal online data. This law mandates businesses to acquire user consent before processing sensitive data and grants Texans the right to access, correct, delete, and opt out of the use of their data for targeted advertising. Exemptions include state agencies, certain financial institutions, healthcare providers, and nonprofits. Businesses must comply with consumer requests within 45 days, with possible extensions and explicit justifications for any denials. The Texas Attorney General's Office has established an enforcement team to oversee compliance and handle complaints.
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