Pentera's Campaign Celebrates Cybersecurity Heroes in Sports Industry
Forbes
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Contributed by: Drex DeFord
Summary
Pentera's "Scapegoat to Cyber GOAT" campaign aims to shift the perception of cybersecurity in professional sports by underscoring its significance as sports organizations manage sensitive data. The campaign features a humorous Super Bowl commercial that introduces Gary, a half-man, half-goat character representing the often-overlooked cybersecurity professionals. By redefining the acronym GOAT to honor these experts, Pentera encourages a proactive security approach through the Continuous Threat Exposure Management (CTEM) framework. The initiative also incorporates a multi-channel strategy, including gamified elements like an interactive scavenger hunt and a giveaway of a Tom Brady autographed helmet.
