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Google challenges cloud rivals by making it free for customers to transfer data when they leave

January 12, 2024
Contributed by: Reid Stephan
Google Cloud offers free data migration, undercutting Amazon, Microsoft by abolishing "punitive" fees. Move incentivizes customer cloud service switch based on quality, counteracting contract restrictions and licensing practices. AWS claims majority clients pay nothing for data transfer; Microsoft stays silent. Google Cloud turned profitable under Thomas Kurian's leadership, inciting competition through free transfers. Reflects on Google's criticism of competitors' "anti-competitive" practices; demands restrictive licensing end for fair cloud market.
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