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October 26, 2025

Gen X and Millennials Turn to AI for Streamlined Healthcare Solutions

Healthcare Dive
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Contributed by: Kate Gamble
Summary
A recent survey by PwC highlights a notable shift among Generation X and Millennials towards embracing artificial intelligence (AI) tools in healthcare, with over 70% expressing interest in AI-assisted diagnostic products and 73% favoring AI-backed care navigation solutions. This trend is largely driven by the demands of caregiving for both children and aging parents, reflecting a desire for more efficient healthcare management amid increasing complexities. Additionally, the survey underscores widespread anxieties about healthcare costs, with major concerns about expenses not covered by insurance and the impact of job loss on access to care. For healthcare professionals, these insights signal an urgent need to consider affordability and technological support that could alleviate the burden faced by the "sandwich generation."

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