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February 24, 2025

Banner Health Launches "Text the CEO" for Real-Time Patient Feedback

Healthcare IT News
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Contributed by: Kate Gamble
Summary
Banner Health has launched "Text the CEO," a real-time feedback system that allows patients, their families, and visitors to communicate directly with hospital leadership during their visits. This initiative, led by Amy Adashek-Pinn, replaces traditional post-discharge feedback methods with immediate input via text or QR code scanning, addressing concerns on the same day. The program has rapidly expanded across over 125 locations, utilizing technology from Luma Health to streamline the feedback process and enhance patient satisfaction and care.

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