AI ROI: Organizations Risk Failure Without Realistic Expectations and Planning
CIO
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Contributed by: Kate Gamble
Summary
Organizations pursuing quick returns on investment (ROI) from artificial intelligence (AI) projects risk failure due to inadequate planning and unrealistic expectations, as shown in Forrester's recent findings. The Q2 AI Pulse Survey indicates that while many decision-makers expect ROI within one to three years, the reality often requires more time. Forrester analyst Rowan Curran advises that setting realistic expectations and performance metrics is crucial, particularly for targeted AI initiatives that solve specific organizational challenges, such as using AI to streamline call center operations. The rush to adopt AI prompted by competitive pressure can lead to poor outcomes if organizations do not approach implementation thoughtfully.
