Martha Lawrence

Martha is the CEO and Co-Founder of AccendoWave, a Pain Data Company with machine learning pain measurement & management technology. AccendoWave is a Founding Member of The Milken Institute Women's Health Network. AccendoWave, a Top 4 Global Best in Class Health Equity Solution and Top 15 Global Best in Class Remote Monitoring Company, benchmarks pain data (specialty, gender, age) with machine learning technology to eliminate bias, improve outcomes and reduce health care costs. Incubated by HCA (188 Hospitals & 6-7% of US Inpatient Care) - Samsung and AT&T are our partners.

Pain is the primary reason patients access health care - so pain is a primary driver of health care cost. Pain levels don't show up in claims data nor can objective pain levels be extracted from EHR's. So Employers/Health Plans/Hospitals/Government have no visibility into or data insights on the primary driver of health care costs.