Show Notes

October 21, 2025: Martha Lawrence, CEO and Co-Founder of AccendoWave, reveals a stunning gap in healthcare: pain is the number one reason patients seek care, yet no system actually measures it. After observing 300 ER intakes, she discovered the chaos of subjective pain reporting—some rating their pain a "10" while calmly chatting, others ashamed to rate too high. Her solution uses brainwave technology to create objective pain benchmarks, addressing everything from the $250 million lawsuits hospitals face to the systemic bias that leaves women and patients of color undertreated. This conversation exposes why healthcare's biggest cost driver has been invisible—until now.

Key Points:

• 08:43 Barriers in Health Innovation
• 13:50 UCLA's Role in Healthcare Innovation
• 23:42 Positioning for Value-Based Care
• 27:06 Integrative Modalities and Data Utilization
• 30:44 Strategies for De-Risking Hospital Adoption
• 40:15 Vision for the Future and Final Thoughts

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