Today on TownHall Reid Stephan, VP and CIO at St. Lukes interviews Carrie Liken, Head of Industry for Healthcare at Yext. Personalization in healthcare starts with search. Every single time somebody searches the web for something, there is a unique opportunity for healthcare organizations to provide and deliver to that individual a unique answer. But unfortunately a lot of organizations can’t necessarily connect the dots to make sure that they're showing the right information. What is a good first step for an organization that's trying to get their arms around really controlling the consumer experience that starts at search? Do they have analytics data? Do they have data about what's happening on their website? Do they have data about how people are coming to the website? And can you actually track how many of those people that typed in a search query actually got to your site?
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