City of Hope has been advancing cancer care treatment while maintaining the intentionality between care providers and patients. CIO Beth Lindsay-Wood shares what things have been like since the acquisition of CTCA, how they manage high-quality care across varying regions, and the versatility of the CIO role. How can hospitals improve patient engagement and experience, specifically for cancer patients? How does technology play a role in this process? What strategies can hospitals employ to ensure that they are actively engaging with potential patients and monitoring their progress through their cancer journey?
Key Points:
- The Acquisition of CTCA
- Partnership with other firms for precision medicine platform.
- Challenges of rebuilding existing hospitals
- Patient acquisition and front-end engagement through active outreach
- The use of data and CRM to track patient touchpoints and follow-ups
- City of Hope - https://www.cityofhope.org/
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