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January 12: Today on TownHall Linda Yang, CIO, talks with Teri Cox, Consultant, Life Strategist, Author, and Speaker about her work on some key projects over the years and tips on how to keep the innovative thinking alive in a hybrid or remote setting. What key projects has she been a part of and how is one project related to her time as a caretaker? What was the most prominent topic of discussion when she attended the 2022 PharmaVoice Summit? What suggestions and ideas does she have for helping to foster brainstorming and innovative thinking in a hybrid or remote setting? You can find more about Teri at her website at

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This transcription is provided by artificial intelligence. We believe in technology but understand that even the smartest robots can sometimes get speech recognition wrong.

Today on This Week Health.

What they missed was the day-to-day spontaneous brainstorming.

Whether it was over lunch, just sitting around at the table, maybe they were having a meeting about one thing, and then all of a sudden they would take off on a tangent but it, was face-to-face and they said that dynamic is missing in this hybrid world.

Welcome to this week, health Community Town Hall is our show hosted by leaders on the front lines with interviews of people making things happen in healthcare with technology. My name is Bill Russell. I'm creator of this Week Health, A set of channels dedicated to keeping health IT staff current and engaged. For five years now, we've been making podcasts that amplify great thinking to propel Healthcare forward. We wanna thank our show partners for investing in our mission to develop the next generation of health leaders now onto today's.

oday's Town Hall podcast. In:

Women Who Dream. Welcome Terry. Please introduce yourself.

Thank you. Well, you started with a great introduction and I'll continue, but I've been a strategic communications consultant and I'm honored to say I've gotten a couple of awards and Pharma Voice is tied to some of the work I've been doing, which I'll talk about in a few minutes.

But also, I'm a life strategist, international bestselling author along with you. And also a speaker, and I'm all about making a difference. Everything I've been about from the very beginning of my career, and I challenge the status quo. And the way I say it is I connect the golden dots to better solutions.

I'm a change agent who also has experienced and evolved through a lot of loss and change. So that's in some, that's my life and that's my career.

That's great. And you've done so much as an industry leader. Can you share some of highlights of the work that you've done and some key projects that you've been engaged in?

n why I was selected and that:

She says, I think you'll like this organization. And she, and it's a healthcare business Women's Association, which was a regional organization. At that time, but I, I liked it and I joined and I got more involved. And for the first 25 years, it was regional and then I was on the board of directors.

I started as the, director of communications to help it grow. . And then I got more and more involved. And then I, was president, president-elect for two years because I had my, parents and then my husband there was illness. So I, I actually was, I have the dubious distinction of having been the, president-elect for two years.

But during that time, we also created the vision for the national. Organization for the Healthcare Business Women's Association, and We launched the first three chapters while I was president, and I'm happy to say, and that was during the first 25 years and now it's 45 years and it's now global.

about, I've had my firm since:

I position my clients for results and what I do is I help them build win-win partnership ships with nonprofit. Strategic partners, nonprofit organizations and stakeholders that are aligned with their, mission. And mostly since I'm working in the life sciences space with the patient community, the caregiver community, and others, the physician community the scientific and medical community.

And I love, creating those win-win partnerships. That's probably one of the, Key reasons. I was selected for the form of voice 100, but also the main project I was working on. And I was the caregiver, well, I was getting my B at nyu. I was the back and forth to help my mom in Pittsburgh deal with my dad who had Alzheimer's.

That went on for a number of years. And then when he passed, she developed congestive heart failure and I was doing the same for her. Three months after she passed away, my husband and partner in all things, bill was diagnosed with prostate cancer. Now, when I worked for an agency in New York, I was.

On the team that, ironically, that created Prostate Cancer Awareness month 11 years later, he was diagnosed with it, but it also gave me the background and connections to get him the care he needed. But I was also blessed because a client company that I was working with and Bill and I have created the strategic partnership, Cox Communications Partners, which I continue to lead and.

I was able to create a training program in aligned with this one company that was, just in clinical trials for a major breakthrough drug, which had been approved. It's well known, but It was in clinical trials for Alzheimer's, and since I really understood the challenges of Alzheimer's, my dad had it, but also the challenges of the caregiver.

I was blessed to create project for them, and this is a corporate project. Supporting their mission, not a branded project. Okay. And it was a training program to train volunteers to support the needs of caregivers of chronically ill older adults. The caregiver gets the short shrift. I mean, I was a caregiver for many years and my mother was, I watched what it did to her.

They would say, how's your husband doing? They wouldn't say, how are you? , they just take you for granted. You're just a caregiver. Mm-hmm. . But the caregiver's support was so critical. So I was so excited because this company embraced the whole idea of it. So I worked with A A R P, I recruited them, and this is what I'm talking about, these strategic partnerships.

A A R P, the National Council on the Aging. Alzheimer's Association, the National Family Caregivers Association, the national uh, national Alliance for Caregiving, the Interfaith Caregivers Alliance Towson University department of Gerontology, nine organizations. For four years, we worked on this project, and it's an award-winning project.

It got an award from the American Society on Aging as a benchmark. To support caregivers of, of, older adults. And it's been used by over 13,000 organizations across the country. And it, for a number of years, it had its own website, caring to help And it was, all for free.

, It was available from about:

but the ripple effect has been tremendous because all of the partnering organizations and the company, they've continued to do projects supporting caregivers, and all of that information is now on their websites and it's been shared and it's been repurposed. So it's very exciting because it's made a difference for millions of people and that's the project I'm probably most proud of. And I look forward to doing more of those kinds of projects. So, wow. Right now I'm engaged in just for a moment, but I'm engaged as an advisor to the foundation. It's just started, but it's actually international.

It's the foundation for innovation in healthy food. And what we're about is actually. You know, You can't always change habits in people so that they'll eat healthier, and they'll exercise more. But what we're looking at is actually the ingredients in food, like healthier wheat because there is a, an institution in the UK that has developed a better.

It has more fiber. So now there are a number of universities around the country testing it. And they're gonna roll it out and so the first project for the foundation is the Coalition for Grain Fiber. we're working across the food chain and what we wanna have happen is if it's proven to be easy to use across recipes and across manufacturers and everything that.

A higher fiber wheat. I mean, there's, wheat is, a major staple in so many diets around the world, especially in countries that are not well off, but they need better nutrition also. Okay. And for emerging countries. And the fact is rice and wheat are, staples. , if a grain can have more fiber, it can also be better for digestion and for a lot of other reasons looking at a healthier, lifestyle and everything else.

So that's, that's just the beginning, but that's what we're working on. And we're gonna be looking at other ingredients and natural ingredients in foods that can be manufactured with more benefit. So that when even in processed foods, there will be more benefit to nutrition. So it's exciting. πŸ“

πŸ“ In:

πŸ“ πŸ“

Oh, most definitely. Yeah. I then the work that you've done has been amazing. First with caregiver project and program that definitely was worthy for the pharma voice recognition there. And you continue to do amazing work in this space. It sounds like, with the food foundation and, and the wheat grain, there's so much innovation.

summits I believe it's their:

what The theme was, and some of the topics that were discussed as well as any insight that you can share with our audience.

Yeah. The interesting thing about it was, what it was was it was the award ceremony for the pharma voice 100 for this year. And they did, it virtually and for a lot of reasons and.

f the fact that it started in:

So, as a result, of course, I was invited to. session. And there were a lot of leaders both in, pharma, traditional larger pharma companies and biotech companies. And , I attended some of the round tables and the theme that kept coming up, and it was all about innovation and leadership to the next level, and also kind of new leadership because of everything that's happening now in the.

world And one of the, themes that kept coming up in some of the breakout sessions was the challenge of the hybrid work environment and the challenge of communication being even more important now. And my ears really perked up when I was listening to all of that because, I said, yeah, I can understand that.

And one of the things that they're looking for is continuous innovation, creativity, and ideas for the future, and what they miss because of. Covid and the hybrid situation when they're on a Zoom call. Zoom. Thank goodness we have it as we're talking right now. It's a blessing.

But what they miss, and this was coming from CEOs. Top level, top level. At the, pharmaceutical companies, the biotech companies. And also there was one woman who was from one of the, agencies And she was a CEO And what they were talking about was what they missed was the day-to-day spontaneous brainstorming.

And innovative discussions they would have, whether it was over lunch, just sitting around at the table, maybe they were having a meeting about one thing, and then all of a sudden they would take off on a tangent but they'd come up with some great thinking. But it, was face-to-face and they said that dynamic is missing in this hybrid world.

So I found that really interesting because That's something that really resonates with, I think, leaders in all industries these days you know, communications and PR and advertising and that whole area was considered a soft skill. Now it's not so soft. It's soft, but it's also really critical.

And it's critical also, and this is what they were talking about also, is how team players and people who know how to communicate, encourage each other, support each other collaborate. as well as innovate. There was talk about collaboration and innovation. They're looking for more and more people that bring those kinds of attitude and skills to the table.

Certainly, and I agree with that. I mean, it does make it more challenging in a virtual environment where teams could be scattered across the country as well as worldwide. Right? And in order to enhance that collaboration I'm sure it's a challenge and we as leaders, Whether that be in the healthcare technology space or any industry, need to encourage that team collaboration in a way that's conducive for a virtual or hybrid environment.

So what sort of ideas, right? What sort of suggestions or thoughts can you pass along?

Well, first of all, what came up was there is no one right way. Okay. And as a consultant, You have to look at the culture and what's right for one company may not be the right approach for another company because that's not how they operate and what their systems are about.

And also, they were also talking, these CEOs were talking about how technology is critical. In the pharma and, biotech, the life sciences space more now than ever. Also in patient communications and patient tracking and all of that, so they praised it, but they said there has to be, emerging of the human qualities and communications qualities.

Along with the technology. So here are some thoughts I had. Okay. So in terms of encouraging others to participate and encouraging creativity and innovation. Okay. One thing that's critical and we all know about the importance of diversity inclusion include. Don't just have your favorite thinkers and ask them, and everybody just sits there.

Especially if you're in a, Zoom conference where you know, and you have two or three people that are always the ones talking, get everyone involved because , that opens ideas and you don't know if the quiet ones Their creativity is percolating. So give them the chance and also create the environment so that they feel safe sharing their ideas too.

So that's really critical. Certainly really critical.

Certainly it's definitely critical, especially in the healthcare space, right? Because we would like individuals who are delivering the care to reflect opinions and also the thoughts of their. , right? That's how we can engage patients who become more aware of the care that they're receiving, as well as being more satisfied in improving the outcomes of the care that's delivered.

Mm-hmm. .

Absolutely. And it's possible also because you don't know what people are going through. Some of the people on the team also , may be caregivers, or they may be involved in some way with their family and caregiving, and they're stressed out, but they don't wanna talk about personal things or they're, you know, so, but they also have an appreciation of what some of the needs and challenges might be.

So that's another thing is encourage all of that. Now in terms, of Generating and creating the environment for creativity and innovation. Here are some thoughts. When you have a hybrid meeting, with the hybrid meetings and you're on a Zoom call. Usually it's like one person talking and everybody's, you know, and then the hands go up and then someone else is called on.

So it's a talking head thing, okay? It's not a spontaneous round table. If you have an agenda, deal with your agenda, but allow maybe part of like the last 15 or 20 minutes to ask a couple of questions and give people some, like, here are some things that we'd like to talk about, we'd like your thinking about, and start Planting and percolating some idea and create ideas and creativity. Okay. During that kind of meeting, and then you'll say, we're gonna discuss this in more detail when we all meet. And if they are meeting in a physical space in an office space or in a smaller space or whatever, then you can discuss it in more detail and share your, ideas.

It's like we're just starting the discussion now, but let's continue the discussion when we have our next group meeting. And another idea, have creative retreats. where you bring the teams together and you kind of collect, instead of having like a spontaneous discussion every other week or once a month or whatever, collect a list of the kinds of topics and challenges and issues that you really wanna explore and have a retreat, whether it's one day, whether it could be at a location at a.

At a conference center where you have maybe a day or two days to connect with each other and focus on creative, innovative thinking around those issues and challenges that you're facing. Maybe do it quarterly six times a year, four times a year, twice a year, whatever.

For the particular company, but I think that creative retreats , are amazing and what you get out of it and that just gets things going and then everybody feels refreshed. And also your team is focused on being creative and focused on the discussion and it's not just part of an agenda of 10 items.

You know, A regular meeting and everybody is, focused on all the minutiae and all the details of your daily tasks and your priorities. But when you have a retreat, you're actually focusing on those issues and those questions and those challenges, and nothing else is disturbing and or interrupting.

Mm-hmm. . And so that gives you, you get real quality time. So I think that that's another, and it's also kind of a, recognition. For those that are involved, that they feel special because they're included in something. A special kind of retreat, right? Rather than just, another meaning.

nd. It is priorities for:


Those are great suggestions. Right. And it reminds me of things that we are, or at least things in my experience that I've already done. It sounds like, these retreats, they sound like team building events. Right, right. Mm-hmm. . But may, maybe we need to have more intention into stressing that it's a creative, , innovative type of event where we encourage, creativity, innovation , and feedback, right?

Mm-hmm. , and then to your first point asking those questions to get the, their brains percolating on ideas, right? In my experience, Sending out agendas, right? Mm-hmm. . But this time maybe we can look at it in a different perspective and start asking questions. Mm-hmm. more intentional questions on how to ignite those ideas.

Mm-hmm. . Yeah. And actually engage, absolutely engage the group, the team in. Collectively? How can we do this? Right, and get everybody thinking. Absolutely. That's the more you can do that. Also, here's another one. Mm-hmm. create an incentive program so that the team can get awards.

At the end of the year, like around the holidays, you get an awards for, the best innovations, the best innovative ideas or something like that. And that gets everybody, really, really juiced up to do some really exciting thinking because it's a friendly competition though, so that, and there can be.

Tiers of awards or whatever, it doesn't have to be complicated, but maybe three levels or something like that. So that there's a chance for quite a number of people to get recognition. But yes, , set something like that up. And also engage the team in creating

the award strategy as well, so to see , what would be meaningful for you, do you get a couple of extra days off? Or , is it something where you get tickets for an event or something like that. Whatever it is that is meaningful, that's an incentive , that stimulates some, excitement and fun.

as well as the creativity and the innovative thinking. So put that all together. Got a good package.

Oh, certainly. And I love those suggestions and those ideas. Right. And encourage everyone, the whole team to be involved in planning what that looks like and then actually executing and get everyone involved on that and winning prizes,

Yeah. Well that's great. Well, Terry is there anything else you wanted to add before we end our conversation?

I think that I've covered a lot of it but I'd love it if anybody wants to get in touch with me, I'm at, at Cox Communications Partners, L l C but I can be reached through LinkedIn.

My profile is Terry Peacock's, M B a at, on LinkedIn, and also I have a website. It's actually, oh, we, what we haven't talked about, we haven't talked about is I co-authored a book with Jack Canfield called The Recipe for Success, and then you, and. We co-authored with, 27 Amazing Women women Who Dream, and that's another, we can do another, even do another podcast on that.

And what that means to inspire women to dream. No matter what you're going through, and I mean, I've gone through a lot of changes and losses and I'm evolving , and I'm reinventing. And , I'm rebranding so that I'm focusing more on Terry Peacock's, M B A and I have, a landing page, which will be my website, which is terry peacocks and that's where people can find me and learn about women who dream.

And your chapter was very inspiring and everybody's chapter, I mean, it's like you can't not be inspired , and encouraged , to overcome whatever challenges you have and dream your best dream. That's certainly. That's what I wanted to add. And I just wanna say, and I also can be reached at Terry Terry peacocks

Somebody wants to send me an email, so, And uh, I'd love to hear from, but we really, I mean, we connected because of women who dream and the dream just continues. And I'm looking back on quite a number of decades. I'm starting a new decade, and whether it's an, new Cha Life chapter, it's a new year.

We're ending, we're ra rapidly getting to the holidays and we're gonna be starting a new year is like, it's always new. Every day is new. So think about things in the most positive, inspirational way you can life is what a journey life is. But I think.

The space that we're in, in terms of healthcare and technology is a critical space, but there's so much more that can be done to make things even better. Mm-hmm. for the patient community, for the caregiver community make systems easier. And communications more fluid and comfort. . That's, I think that's our challenge given mm-hmm.

where we are. I don't think Covid is gonna go away anytime soon. I think the hybrid situation's gonna be with us for a while. I don't think everybody's rushing back to the office to be there full-time these days. But I'm hopeful about all of these challenges that we can continue to dream and just keep making things.

Right. Just keep making things better.

Right, right. Well, , in healthcare patients are the most important and absolutely technology drives that delivery. So, good communication for the people who's delivering that care is certainly critical in providing, great patient outcomes. So thank you for your time, Terry.

I appreciate your insight into how we can really have better communications, whether that be in a face-to-face environment at work, or a virtual environment. Team collaboration. Yeah.

Thank you. It's been, it's a, I just love the discussion. I'm really excited about it. I think something more is go positive is gonna come out of it too.

That's what I most certainly .

Great. All right. Well, Terry, thank you for your time. You have a great afternoon.

Thank you. It's been wonderful being here.

All right. Bye-bye.


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